BACKGROUND:

Six30 is a active and compression wear brand that was originally positioned in the sport tech space. Over time the brand positioning and product offerings evolved into a fashion forward active lifestyle space and they required a new logo to reflect the new brand positioning.

TASK:

The brief was to create a modern yet timeless and logotype that was clean and minimal but unique to them. It also needed to be one colour to allow for cost effective screen-printing onto garments.

SOLUTION:

A custom logotype was created in an extended sleek san serif and ownable detailing on the X and 0. The 0 was given a strike through (European style) to to clearly define it as a number not a letter.

SERVICES PROVIDED:

Logo
Web banners

WHAT OUR CLIENT HAS TO SAY:

“Fresh Eyes not only met our brief but they went above and beyond. Not only did they rebrand our logo they also helped us gain direction on where our brand was heading. They were very easy to work with and the work was completed very quickly. Thanks for a very personalised service – would highly recommend and use again in the future!” – Ally Shaw, Six30